Power Authentic Food & Beverage Marketing with User-Generated Content
Engage consumers, lift brand loyalty and drive sales with compelling customer stories.
Consumers Crave Authenticity
When it comes to making purchases, people trust authentic recommendations from other consumers more than any other media. This is especially true in the food and beverage industry, where the level of competitiveness is increasingly high, and brands need to find a way to establish meaningful connections with a consumer base who craves authenticity.
Food and drink have always been social but, thanks to the rise of social media, people are now sharing more food and beverage-inspired photos, opinions and experiences than ever before. Consumers now turn to this trusted social content to discover, research and make purchasing decisions about these everyday items.
58% of Millennials say that food and drink purchases are inspired or influenced by pictures they look at on social media.
92% of consumers trust earned media more than any form of advertising.
Out of all brand mentions on Twitter, food and drink brands are mentioned the most.
Harness the Power of Mouthwatering Social Content
Marketers no longer need to rely on brand-centric marketing which is expensive, unengaging and difficult to scale. Now they can leverage user-generated content (UGC) to cut through the noise online and start reaching consumers with the genuine, relatable and personalized content they seek when making purchasing decisions.
Top Food and Beverage brands – including Bacardi, Pernod Ricard, Heineken, Nestle, Danone and McDonald’s – use Stackla’s leading UGC platform to easily and scalably discover, curate, engage and analyze their most powerful customer stories across all their marketing touchpoints.
Connect with Consumers Anywhere They Go
Create authentic and engaging website experiences by seamlessly showcasing fresh, relevant consumer content. You can even geo-target specific locations, run contests or launch interactive social maps.Learn more
Energize your paid media with the most compelling social imagery and customer stories. Boost click through rates and overall ad performance by telling visual stories consumers can connect with.Learn more
Put a truly personal touch on your email campaigns by infusing them with dynamic and unique user-generated content. Usable within any email marketing platform, you can easily curate, style and customize real-time consumer content into your branded emails.Learn more
Ignite genuine social interactions by encouraging and rewarding your brand’s fans to share photos and experiences through online Q&A sessions, polls, endorsements and even a little friendly competition.Learn more
Improve web engagement, eCommerce conversion rates, digital ad performance and social ROI by powering all your core marketing channels with trusted visual stories and social content.Learn more
“Stackla has helped us tap into the volume of content that was already out there about our brand, and allows us to showcase all of that content in a unique and interactive way.”
Katy Gelhausen - Web & Social Media Coordinator @ Tito’s Handmade Vodka
Want to Turn Clicks into Customers?
Put a personal, authentic spin on your integrated marketing efforts to help cut through the clutter and effectively reach consumers with the content they trust most.
Request a personalized demo today to see how Stackla can help you attract, engage and convert shoppers by putting compelling consumer content at the heart of your brand marketing.