Power Authentic Automotive Marketing with User-Generated Content
Drive more automotive buyers to your dealerships with compelling, real customer stories.
Shifts in the Automotive Buying Process
When it comes to purchasing a vehicle, today’s consumers are bypassing car dealers to find and research automobiles online. Auto buyers increasingly trust online reviews and social media posts from other car owners and enthusiasts more than they trust car salespeople or traditional advertising. And after buying a new car, 60% are likely to share photos of their new ride across social networks.
80% of car buyers turn to their social network for car buying advice rather than a salesperson.
92% of consumers trust earned media more than any form of advertising.
68% of consumers have purchased a car they found on social media
Harness the Power of Social Content
Top automotive brands–including BMW, Ford, Harley Davidson, Subaru and Toyota–use Stackla’s leading UGC platform to easily and scalably discover, curate, engage, and analyze their most powerful customer stories.
People see their cars as extensions of themselves – driving them to post online about the vehicles they love and inherently see others’ posts as reliable. To give intended auto buyers the genuine, relatable content they seek when deciding on a new car, leading automotive brands are injecting user-generated content (UGC) into their marketing engines.
Discover
Curate
Engage
Analyze
Paving the Road to Purchase
Put user-generated content to work at every marketing touchpoint to build a level of trust no branded content can.
Engaging Websites
Turn your websites into truly engaging social destinations.
- Increase time on site
- Boost sharing
- Lift conversion rates
See how Stackla’s out-of-the-box features allow you to create engaging web experiences with UGC.
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Impactful Advertising
Power your advertising with authentic, engaging user-generated content.
Swap tired stock images for authentic, compelling user-generated content that will beat banner blindness and drive action. Reduce creative costs and boost click-through rates for better ROI.
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Deliver Better Emails
Boost your email performance with dynamic user-generated content.
UGC has been proven to boost email click-through rates and reduce unsubscribes by adding interactive, relatable and visually-engaging content to this often static marketing channel.
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Drive Social Commerce
Connect content to commerce to aid discovery and provide social proof that drives conversions.
Enrich every stage of the purchase cycle with content that inspires and converts.
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Live Experiences
Show your audience that you’re listening and they’ll engage, extending the reach of your event and producing content you can use to promote future events.
Reinvigorate your fans by creating two-way conversations that shine a spotlight on the content they’re creating about your brand online.
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"We put a focus on authentic user-generated content, using it to power our social display advertising. We were confident leveraging UGC would attract positive engagement from our audience, but even we were surprised just how much more effective it was. We’re thrilled with the results and proud of the campaign we were able to deliver for Toyota."
Kirsten Matthew @ Media Blanco, Toyota’s Creative Agency
Want to Drive Buyers Down the Path to Purchase?
Put a personal, authentic spin on your integrated marketing efforts to help cut through the clutter and reach auto buyers with the content they trust most.
Request a personalized demo today to see how Stackla can help you attract, educate and excite future car buyers by putting compelling customer content at the heart of your brand marketing.