Power Authentic Automotive Marketing with User-Generated Content

Drive more automotive buyers to your dealerships with compelling, real customer stories

Shifts in the automotive buying process

When it comes to purchasing a vehicle, today’s consumers are bypassing car dealers to find and research automobiles online. Auto buyers increasingly trust online reviews and social media posts from other car owners and enthusiasts more than they trust car salespeople or traditional advertising. And after buying a new car, 60% are likely to share photos of their new ride across social networks.

80% of car buyers turn to their social network for car buying advice rather than a salesperson.

92% of consumers trust earned media more than any form of advertising.

Nielson
68% of consumers have purchased a car they found on social media

Harness the horsepower of social content

People see their cars as extensions of themselves – driving them to post online about the vehicles they love and inherently see others’ posts as reliable. To give intended auto buyers the genuine, relatable content they seek when deciding on a new car, leading automotive brands are injecting user-generated content (UGC) into their marketing engines.

Top automotive brands–including BMW, Ford, Harley Davidson, Subaru and Toyota–use Stackla’s leading UGC platform to easily and scalably discover, curate, engage, and analyze their most powerful customer stories.

Discover

Curate

Engage

Analyze

Paving the road to auto purchase

Engaging Websites

Create authentic and engaging websites experiences by seamlessly showcasing fresh, relevant customer content. You can even geo-target specific locations, run contests or launch interactive social maps.

Impactful Advertising

Rev up your paid media engine with the most compelling social imagery and customer stories. Boost click through rates and overall ad performance by telling visual automotive stories people can connect with.

Better Emails

Put a truly personal touch on your email campaigns by infusing them with dynamic and unique user-generated content. Usable within any email marketing platform, you can easily curate, style and customize real-time automotive content into your branded emails.

Live Experiences

Spark genuine social interactions by encouraging and rewarding car buyers to share their photos and experiences through online Q&A sessions, polls, endorsements and even a little friendly competition.

Increased Conversions

Increase web engagement, ad conversion rates, and social ROI by powering all your core marketing channels with trusted visual stories and social content.

We put a focus on authentic user-generated content, using it to power our social display advertising. We were confident leveraging UGC would attract positive engagement from our audience, but even we were surprised just how much more effective it was. We’re thrilled with the results and proud of the campaign we were able to deliver for Toyota. Close Quote
Kirsten Matthew
Media Blanco, Toyota’s Creative Agency

Want to drive buyers down the pathway to purchase?

Put a personal, authentic spin on your integrated marketing efforts to help cut through the clutter and reach auto buyers with the content they trust most.

Request a personalized demo today to see how Stackla can help you attract, educate and excite future car buyers by putting compelling customer content at the heart of your brand marketing.

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