How Nonprofits Inspire & Engage Supporters with UGC

Athar Abidi Social Media Manager @ British Heart Foundation

Athar Abidi has worked in digital roles across the charity sector for 7 years. He specialises in Social Media with previous roles at Age UK and the British Lung Foundation. Athar has always kept abreast of the latest trends whilst maintaining a healthy cynicism towards each week’s next big thing.

Andy Mallinson Managing Director @ Stackla

Having worked as MD and CMO at some of the world’s most successful brands, Andy Mallinson will offer an inside look at the foundations of an effective user-generated content strategy.

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