What we do

Stackla is the user-generated content (UGC) platform that puts customer stories at the heart of brand marketing.

Through predictive intelligence and automation, Stackla helps brands identify authentic, compelling customer content across the social web and showcase them at scale throughout their core marketing channels – increasing engagement, strengthening customer trust and driving sales.

Trusted by more than 450 brands across travel, hospitality, CPG, automotive and nonprofits, Stackla is designed to meet the content personalization needs of the world’s largest brands such as Disney, McDonald’s, Toyota, Sony, Expedia, Heineken and Virgin Holidays.

How we got here

In the summer of 2012, founders Damien Mahoney and Peter Cassidy were running a digital consultancy for professional sports teams in Australia.

Working closely with sports and broadcasters, the pair soon identified a central challenge facing their clients: content was expensive to create, web audiences were being cannibalized by social networks, and nobody quite knew how to derive value from social engagement.

The idea for Stackla was simple. They would save clients from spending huge sums on boring content. Instead, they would allow them to tap into and showcase the wealth of amazing stuff their fans were sharing online.

And sport was just the beginning.

Today, with more than 60 employees in Sydney, London, San Francisco, Austin and New York and hundreds of customers, Stackla continues to grow—building a culture, a technology and a customer base we’re truly proud of.

Our values

We believe that user-generated content should be at the heart of brand marketing.

We believe customers tell the most compelling stories. Every marketer should have the tools to discover and showcase these connections.

Our people are talented and enthusiastic. We back them to make customer-focused decisions every day.

Above all else, we value communication and openness. We’re team players.

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