What we do
Stackla is a social content marketing platform that puts user-generated content at the heart of brand marketing.
By helping brands, agencies, media companies, and advocacy groups curate and publish the best content from across the social web, Stackla powers authentic, memorable experiences for live events, social commerce, social advertising, competitions, and data visualizations.
How we got here
In the summer of 2012, founders Damien Mahoney and Peter Cassidy were running a digital consultancy for professional sports teams in Australia.
Working closely with sports and broadcasters, the pair soon identified a central challenge facing their clients: content was expensive to create, web audiences were being cannibalized by social networks, and nobody quite knew how to derive value from social engagement.
The idea for Stackla was simple. They would save clients from spending huge sums on boring content. Instead, they would allow them to tap into and showcase the wealth of amazing stuff their fans were sharing online.
And sport was just the beginning.
Today, with more than 40 employees in Sydney, London, San Francisco and New York and more than 500 customers, Stackla continues to grow—building a culture, a technology, and a customer base we’re truly proud of.
We believe that user-generated content should be at the heart of brand marketing.
We believe customers tell the most compelling stories. Every marketer should have the tools to discover and showcase these connections.
Our people are talented and enthusiastic. We back them to make customer-focused decisions every day.
Above all else, we value communication and openness. We’re team players.